Cookies Policy

Last updated: 03 April 2018

WASHwatch ( is a website operated by WaterAid (charity no. 288701, company no. 1787329). WASHwatch is committed to protecting your personal data. Please read this policy carefully to understand how we use cookies and similar tracking technologies through our website . We also provide guidance on how you can disable cookies if you do not agree to their usage. This policy is to be read alongside our privacy policy which can be found here.


  • Notification of change of policy
  • What are cookies?
  • Consent
  • Types of cookies we use
  • Why do we use cookies?
  • Google Analytics
  • First party (i.e. WASHwatch) cookies
  • Third party cookies
  • Changing your cookie preferences

Notification of change of policy

We may amend this policy from time to time. You are advised to visit this page periodically in order to keep up to date with the changes in our privacy policy. We will notify you of any significant changes where reasonably possible.

What are cookies?

Cookies are small text files that are stored on your computer/device. They allow information about your visit to be recorded and enable websites to distinguish you from other users.

Cookies can either be 'session' based, where they are deleted after each visit, or 'persistent', where the cookies last for a longer, defined period.

You can find out more about cookies at


By clicking accept when you visit the website you consent to cookies being stored on your computer/ mobile device in accordance with this policy.

In order to remember that you have accepted our use of cookies, we will place a temporary cookie on your device to remember your consent for three months.

Types of cookies we use

  1. Performance cookies: These cookies collect information about how you make use of the site, e.g. which pages you visit most. These cookies do not collect information that directly identifies you.
  2. Functionality cookies: These cookies remember choices made by you and enhance the features, e.g. setting language preferences.
  3. Targeting or advertising cookies: These cookies collect information about your browsing habits. This may also include your use of social media sites, e.g. Facebook, or how you interact with our website, which is then used to show you relevant content elsewhere on the internet.

The tables in sections titled ‘First party cookies’ and ‘Third party cookies’ below provide more information about the specific cookies we use and why.

Persistent or session cookies. Where indicated below that a cookie is a ‘session’ cookie means that your computer automatically removes it once you close your browser. ‘Persistent’ cookies stay on your computer after the browser is closed until they are deleted manually or they expire (expiration date will depend on the cookie).

Why do we use cookies?

We monitor how people use our website so we can improve it. If you visit our website, we may record information including:

  • the areas of the website you visit
  • the amount of time you spend on the site
  • whether you are new to the site or have visited it before
  • how you came to our website – for example, through an email link
  • the type of device and browser you use
  • how you use the website and the quality of your experience – for example, we may record a session or test different variations of a webpage to see how easy it is for you to find what you are looking for so we can improve the service.

Although not through cookies, we do measure the success of the emails we send – open rates and clicks – so we know what subject lines and stories people liked the most. 

Google Analytics

Our website uses Google Analytics, which is commonly used. This provides anonymous information about your use of the website to Google which Google uses to evaluate your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

For more details please read Google’s Analytics overview.

You can always opt-out of Google Analytics cookies by using Google’s opt-out tool.

First party cookies

To help you understand how we use cookies, this is a list of the first party cookies set across our website and what each is used for:






Django is an open source Python Web framework. These cookies store language information, make the site more secure and store information about the duration of a user’s visit.


django_language csfrtoken


Google cookies are used for web analytics and management of tags, pixels and cookies. We use the information from Google to improve our website experience for website visitors and to measure the effectiveness of our online advertising.

If you have explicitly opted in to Google’s data privacy policy, Google will associate your IP address with other data held by Google in order to identify you across multiple devices.

Google Analytics privacy policy






Hotjar is a website analytics tool we use to see how our visitors use our website and get feedback through surveys. This helps us to improve users’ experience and help ensure they can find what they are looking for.

Hotjar privacy policy




Third party cookies

Some cookies are not related to the WaterAid website. Some of our pages contain embedded content such as a YouTube video or Twitter feed, and you may receive cookies delivered from these websites. We do not govern the publication of third party cookies. To understand more about their cookies and privacy statements, please visit the relevant sites.

Here is a list of the third party cookies set across our website and what each is used for:





Google Double Click

We use the DoubleClick cookie to find out more about our users’ web browser activity. This enables us to ensure that any money we spend on digital marketing and developing the website is used effectively.

DoubleClick privacy policy




These cookies are used by Google Analytics to analyse how visitors find our website, how often they visit it, and which pages are the most popular.




Google uses this domain to off-loaded static content (JavaScript code, images and CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.




These cookies are set by Twitter. They will appear on pages with embedded Twitter feeds or tweets, or even sharing buttons.

Twitter doesn’t disclose specific information on the function of cookies, but it can be assumed that cookies are used for tracking and targeting.





Changing your cookie preferences

Internet browsers normally accept cookies by default. However, most browsers let you turn off either all or third-party cookies. If you do not accept our use of cookies as set out above, please set your browser to reject cookies (see below). However, please be aware that this may limit usability of our website. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device.

Click on the links below to find out how to change your cookie settings in: